Digital Marketing Level 4 - Apprenticeship
Overview
The apprenticeship is designed for learners who are employed in a suitable marketing role, who are using and supporting company online branding and promotion. The apprenticeship is best suited to IT organisations or departments who manage their own marketing.
The Level 4 Digital Marketing apprenticeship is for team leaders, managers, directors and analysts, who wish to advance their skills and knowledge in digital marketing.
The apprenticeship can be used to upskill new or existing staff. Suitable roles include junior and senior roles in social media and digital marketing, such as social media assistants, social media consultants, social media analysts, community engagement officers, digital account assistants, digital marketing assistant, digital communications officer, web designers, mobile marketing managers and digital marketing managers.
Key information
To be eligible for apprenticeship funding, the apprentice must be employed for more than 16 hours per week and based in Wales.
The learners will be allocated a dedicated tutor/assessor, who will work closely with both the learners and employer to ensure the level and units selected are suited to their individual role and organisational priorities. The tutor/assessor will meet with the learners every 4-6 weeks to assess progress and set objectives for the next period.
The learners will be assigned project work set to their elected units, as well as be expected to gather evidence from their role to demonstrate application of their new skills. The learner may be expected to attend seminars or workshops in addition to work-based learning, which will focus on the knowledge element of the qualification and support in developing understanding, skills and experience in this area.
Mandatory units
- Understanding the business environment
- Using collaborative technology
- Principles of marketing and evaluation
- Develop own professionalism
- Understand legal, regulatory and ethical requirements in sales and marketing
- Digital marketing metrics and analytics
Optional units
- Brand development
- Email marketing
- Web fundamentals
- Search engine marketing
- Content marketing
- Marketing on mobile devices
- Principles of social media advertising and promotion
- Produce copy for digital media communication
To successfully complete the qualifications, learners will undertake projects and work-based tasks to meet the qualification criteria, relevant to their individual role and learning environment. They will acquire the knowledge, tools and techniques associated with each unit that they will then implement in their current work environment.
The work assigned and evidence gathered will be reviewed during the regular group and 1-2-1 meetings with tutors/assessors and used for assessment purposes. Gower College Swansea utilises Smart Assessor which is an online apprenticeship management tool enabling provider, learner and employer to effectively track learner progress.